We help B2B event organizers build a predictable pipeline of exhibitors and sponsors — edition after edition.
Most B2B event organizers still rely on word-of-mouth and manual outreach. No system. No pipeline. No predictability.
The same faces every year. Without new acquisition channels, growth stagnates edition after edition.
Hours on cold calls and follow-ups — time your team should be spending building a great event.
Exhibitor and sponsor revenue depends on luck, not strategy. No visibility on what next edition will bring.
Groevent builds and manages paid acquisition campaigns exclusively for B2B event organizers — generating a steady, measurable flow of qualified exhibitors and sponsors before every edition.
Google Search, LinkedIn Ads, Meta Ads — capturing decision-makers actively searching for your show.
Cold email and LinkedIn sequences targeting your ideal exhibitor and sponsor profiles directly.
Full visibility on CPL, ROI, and lead count. You always know exactly what's working.
From paid media to outbound to strategic consulting — everything you need to fill your show.
Capture exhibitors and sponsors actively searching — on Google, LinkedIn, and Meta.
Cold email and LinkedIn automation to reach your ideal prospects directly and proactively.
A focused half-day or full-day intervention on one specific topic — pricing, commercial deck, positioning, acquisition audit, and more.
An ongoing partnership — we work alongside your team across multiple topics, editions, and event launches over time.
The only agency 100% dedicated to B2B exhibitor and sponsor acquisition.
100% dedicated to B2B exhibitor & sponsor acquisition. No generalist work, no diluted attention. We know your prospects, market, and seasonality inside out.
Two complementary channels working in sync — inbound intent captured by paid ads, plus proactive outbound reaching your ideal prospects directly.
Groevent was built by someone who spent years working inside B2B event organizations. We understand the pressure of filling a show. We've lived it.
No minimum commitment. 30-day notice to cancel. Your ad accounts always belong to you — not us.
What event organizers say after working with Groevent.
Since working with Groevent, our exhibitor pipeline is no longer a guessing game. We had qualified leads within the first month — no cold calls needed from our side.
We used to spend weeks chasing sponsors manually. Now the system runs in the background while we focus on building the event itself. Complete game changer.
Finally a partner who understands our world. They already know how our market works, what our buyers care about, and how to reach them. No onboarding required.
A simple, fast process designed around one goal: filling your pipeline before the next edition.
We discuss your event, exhibitor & sponsor goals, current acquisition process, and advertising budget.
A custom proposal with a full acquisition plan, channel breakdown, pricing, and launch calendar.
Campaigns launch within one week. First qualified exhibitor & sponsor leads expected within 30 days.
Book a free 30-minute discovery call. No commitment, no pitch — just a conversation about your next edition.
Book Your Discovery CallThree acquisition levers. One goal: a predictable, scalable pipeline of exhibitors and sponsors before every edition.
Capture exhibitors and sponsors actively searching — on Google, LinkedIn, and Meta.
Cold email and LinkedIn automation to reach your ideal prospects directly and proactively.
A focused half-day or full-day intervention on one specific topic — remote or on-site. You leave with actionable output, same day.
An ongoing partnership — we work alongside your team across multiple topics, editions, and event launches over time.
Most event organizers wait for exhibitors and sponsors to come to them. With Paid Ads, you're there at the exact moment they're looking — whether on Google, LinkedIn, or Meta.
We build and manage campaigns exclusively for event organizers. That means we already know the keywords, the audiences, and the intent signals that convert in your market.
Don't wait for exhibitors and sponsors to find you. With outbound, we proactively reach the exact companies and decision-makers that match your exhibitor and sponsor profile.
Cold email + LinkedIn automation, built on a proven sequence structure and calibrated for the B2B event market. Every touchpoint is tracked and optimized.
A half-day or full-day intensive focused on one specific challenge — pricing, commercial deck, positioning, acquisition audit, sponsor packages. You choose the topic, we come prepared.
Remote or on-site. No fluff. You leave with something you can use the same day.
Some challenges don't get solved in a day. Strategic Consulting is an ongoing engagement — we work alongside your team across multiple topics, editions, and event launches over time.
From acquisition strategy to commercial positioning to new event launches, we're in it with you for the long game.
Book a free 30-minute discovery call. No commitment, no pitch.
Book Your Discovery CallGroevent was built by someone who spent years working inside B2B event organizations — not as an agency, not as a consultant, but as an organizer running the show from the inside.
Most agencies pitch event organizers without ever having sat in their seat. They learn your market after you sign. They figure out what "CPL for an exhibitor persona" means on week three.
We built Groevent differently. After 10+ years working inside B2B event organizations across Europe, the Americas, Asia, and Africa — spanning tech, finance, healthcare, HR, and industry — we understand the specific pressure of filling a show.
We know what it feels like to be three months out from an edition with half your floor unsold. We know the difference between a real exhibitor lead and noise. And we know exactly which acquisition levers actually move the needle.
That's what Groevent brings to every client — not just execution, but genuine insider knowledge of how the B2B event market works.
"The only agency I've met that already knows what 'CPL for an exhibitor persona' means on day one."
— Event Director · Tech B2B Summit in LondonEurope, Americas, Asia, Africa — experience across global markets and local dynamics.
From summits and forums to large-scale trade shows — all formats, all sizes.
Managed across Tech, Finance, Healthcare, HR, and Industry verticals.
Judge — AI Edition. Recognized expertise in the event technology space.
Speaker & contributor at major B2B event industry conferences worldwide.
The commitments that shape every client engagement at Groevent.
We only work with B2B event organizers. No generalist work, no diluted attention. Your market is our only market.
Monthly reports with CPL, ROI, and lead count. You always see exactly what you're paying for — no black boxes.
30-day notice to cancel. Your accounts always belong to you. We earn your business every month.
Campaigns live in 7 days. First leads expected within 15 days. We move fast because your next edition won't wait.
Paid Ads + Outbound working in sync — inbound intent plus proactive outreach. Two levers, one pipeline.
We think like organizers, not like marketers. Every campaign decision is made with your event goals in mind — not vanity metrics.
Book a free 30-minute discovery call. No commitment, no pitch.
Book Your Discovery Call